Curating events such as the Business Opportunities for Success (BOSS) Summits and workshops
- Engagement
- Event Production
- Format
- 81 speakers, 5 minute talks, 1 day
- Audience
- Regional Leaders
/ RAD Public Relations
Expand your
reach.
/ Est. 2013
Telling true stories well for leaders, businesses and ministries.
At RAD Public Relations, we partner with leaders shaping the future of business, ministry and community, finding and telling impactful stories well so good news gets the audience it deserves.
About Us/ About
RAD Public Relations helps leaders expand their reach and tell true stories well through thoughtful storytelling and earned media.
About Us/ About Us
A partner — not just a vendor.
Founded by a former journalist who made the move to media relations. RAD knows news — and how to make yours land.
RAD Public Relations was founded by a former journalist who made the move to media relations. He has an eye for a great story and an ear for a compelling quote. Working for such outlets as The Associated Press, The Boston Globe, Gannett, Condé Nast and Dow Jones & Co., RAD knows news.
Moving to the other side of storytelling, RAD has worked with startups, established companies, educational institutions, ministries and other nonprofits to first identify the stories they want to tell — and then determine where and how to share those stories. We've helped organizations and leaders earn coverage in news outlets, drafted op-ed pieces, hosted events such as book launches and more.
What's led to this moment of urgency is a sense that too many outside firms don't have a true sense of buy-in with the clients they work with. Content to just collect a check, these "third party vendors" don't bring the same passion, intensity and — yes — urgency to the table that a CEO or pastor or executive director has for their organization and its message. They're too passive and complacent.
Don't you want a team that is as excited as you are about your mission?
Whether you're just starting a company or have been in business for 100 years, your brand matters. You've worked hard to build your company — and reputation — and you can't afford any misfires, missteps or mess-ups. RAD Public Relations gets that. That's why we work with you in developing the right media relations plan that fits your organization's culture, direction and goals.
/ Approach
Built on Listening First
We work with decision-makers — CEOs, executive directors and pastors. We handle media strategy, including services such as media relations, press releases, social media, press conferences, speechwriting and securing guest columns. Approachable, strategic, never overhyped. And always keeping your voice.
- ListenUnderstand the room before suggesting a path.
- BrainstormSurface stories and angles already in motion.
- ShapeTranslate ideas into messaging that lands.
- PlaceEarn coverage in rooms that matter to you.
/ Services
All things communication
From media relations to ghostwriting and event production — we meet leaders wherever the story needs to go.
Storyfinding Sessions
Collaborative brainstorms that surface the untold stories already inside your organization.
Publicist for Leaders
A quiet partner to CEOs, executive directors and pastors — securing speaking engagements and visibility.
Press Releases & Media Pitches
Crafted releases and personal pitches to the right reporters at the right outlets.
Host Meaningful Events
Thoughtful, inspiring and engaging events — in-person or online — that bring your audience together and elevate your organization's influence.
Speechwriting & Ghostwriting
Talks, guest columns, op-eds and long-form pieces written in your voice.
Communication & Media Audits
A clear-eyed look at where your story is landing, and where it isn't.
Crisis Communications
Steady counsel and a clear plan when the unexpected happens.
Photography & Social Media
Visual storytelling and ongoing social presence that fits your culture.
Training Your Team
Equipping in-house staff to handle ongoing media relations confidently.
Sounding-Board for Leadership
A trusted, off-the-record advisor for whatever communications questions arise.
/ Our Work
Earning the Right Attention
Our WorkMedia Interviews & Earned Coverage
- Engagement
- Media Interviews
- Outlets
- Local television, newspapers and blogs
- Industry
- Business & Ministry
Op-Eds & Guest Columns Placed
- Engagement
- Ghostwriting & Pitching
- Outlets
- Regional newspapers and trade press
- Industry
- Business & Ministry
Press Conferences & On-Site Media
- Engagement
- Press Conference
- Outlets
- Regional Media
- Industry
- Business & Ministry
/ The PREACH Initiative
For Christian churches, schools and ministries.
PREACH is RAD Public Relations' dedicated initiative for Christian ministries — helping pastors and leaders amplify what God is doing through their work. A message that stays within the four walls of the church is a missed opportunity.
Explore PREACH"How beautiful upon the mountains are the feet of him who brings good news."
/ Reviews
Words from those we’ve served
Real reviews from leaders we’ve had the privilege of working alongside.
“My husband and I hired RAD to help us organically promote our business, Collision Experts. Unfortunately, my husband passed away suddenly but RAD was right there to keep my business on track. Rick not only continued to have creative ideas to promote our business but he also gave me personal opportunities for growth.”
MS
Maryann (Bowman) Slichko
Former Owner, Collision Experts
“Mid-America Baptist Theological Seminary (MABTS) employed RAD Public Relations for communications and social media to reach the northeast market. We were most satisfied with their work. It was easy to communicate with them and they effectively designed content that carried out our strategy. We have very high standards that they met.”
RR
Randy Redd
VP for Finance & Operations, MABTS
“I had the pleasure of working with Rick D’Errico and RAD Public Relations to promote my professional expertise and achievements. Rick was instrumental in increasing my visibility through strategic social media promotion, connecting me with relevant publications, and securing newspaper articles that highlighted my work and accomplishments.”
PH
Pradeep Haldar
VP Entrepreneurship, Innovation & Clean Energy Programs; Founding Interim Dean, College of Nanoscale Science & Engineering
“I had the opportunity to work with RAD Public Relations while serving as Director of Business Development for Bay State Elevator Company, and I can confidently say that Rick D’Errico and his team delivered exceptional results for our organization.”
WH
Wes Horth
General Manager / Director of Business Development, Bay State Elevator Company
“Rick reached out to me after reading ‘The Millionaire Next Door’ to organize an event where he interviewed me about my latest book, ‘Richer Than a Millionaire.’ It was an elegant, sold-out affair attended by prominent business leaders from New York’s Capital Region.”
WD
William D. Danko
Co-author, The Millionaire Next Door (three years on The New York Times Best Seller list)
/ Engagements
Three Ways to Begin
Every engagement is shaped around your goals and capacity — most relationships start in one of these three places.
Conversation
Free
A no-pressure call to talk about your goals and see if we're a fit.
- 30–45 minute discovery call
- Honest counsel, no obligation
- Recommended next steps
Storyfinding Session
Project-based
A focused workshop to surface the stories already inside your organization.
- Pre-session questionnaire
- Facilitated team workshop
- Written story map you keep
Ongoing Partnership
Custom retainer
An embedded PR partner working alongside your team month after month.
- Media relations & pitching
- Speechwriting & ghostwriting
- Crisis support on call
/ Coming Soon
Coming Fall 2026
Finding Your Story
How to Recognize a Great Story When You Hear It
By Rick D’Errico
Drawing on more than 25 years across journalism and media relations, the forthcoming book gathers the practical lessons RAD uses with leaders every day: how to find the story, shape the message and earn the audience it deserves.
Get notified at launch/ News
Notes & columns
A working column from Rick — short reflections on news releases, media relations and what it takes to earn the right kind of attention. New entries posted regularly.
From the Field
Why “Best-Kept Secret” Is the Worst Compliment Your Organization Can Earn
If your customers love you but no one else has heard of you, you don’t have a marketing problem — you have a storytelling problem. A short note on what to do about it.
Placeholder — column copy to comeRead
Media Notes
Three Questions to Ask Before You Send a Press Release
Most releases get deleted in under five seconds. A quick checklist Rick uses with clients to make sure yours earns the open.
Placeholder — column copy to comeRead
For Leaders
Op-Eds Aren’t Opinion Pieces. They’re Leadership Moments.
How a 700-word guest column, placed in the right outlet, can do more for a CEO’s standing than a year of social posts.
Placeholder — column copy to comeRead
Placeholder column previews — live posts to be added.
/ FAQ
Frequently asked questions
Honest answers to the questions leaders most often ask before working with RAD. Don’t see yours here? Reach out — we’d love to talk.
Ask Your QuestionWe hear that often. We don't do spin. Our work is about telling true stories well, so the good things you're already doing get the audience they deserve.
Expand your reach.
Tell your story well.
RAD Public Relations partners with leaders across business, ministry and community — earning the attention your work deserves and building trust that lasts.
Connect With Us/ Contact
Let’s start a conversation
Tell us a bit about your organization or ministry. What are your goals and/or challenges? We respond personally within one business day.